FIFA Club World Cup 2025
FIFA Club World Cup 2025 welcomed club members, delegates, and VIP guests to branded hospitality spaces at the Grand Beach Hotel in Miami and the St. Regis in New York. Spanning two months, the experience featured custom builds, interactive graphics, and exclusive giveaways.
Role: Role: Lead Event Producer, Budget management, Venue lead, Fabrication lead
Agency: NVE Experience Agency
Location: Miami & New York | June - July 2025
Hotel concierge takeover with FIFA branding on the hotel's architecture with a spectacular 45' SEG backdrop. (Grand Beach Hotel; Miami, FL)
Fabricated turf wall with dimensional pitch line work and detailing and branded welcome desk greeted guests into the exclusive club space. (Grand Beach Hotel; Miami, FL)
On the backside of the welcome wall, featured a water graphic on the background against hats with team crests and matching colors on the hat band. Interactive turf wall displayed points via flamingos next to team hat. (Grand Beach Hotel; Miami, FL)
Main bar takeover with perimeter lighting added on the top and bottom. Neon sign suspended in the middle of bar, and branded pillows throughout for added touch points. (Grand Beach Hotel; Miami, FL)
Hotel deli station takeover with vinyl graphics and custom neon pitch line work set with turf. (Grand Beach Hotel; Miami, FL)
Complete graphics takeover in hallway leading into club space with bespoke pedestals displaying team jerseys. (St. Regis Hotel: NY, NY)
Custom marquee sign for main bar inside the club space set above bar with added vinyl line work. (St. Regis Hotel: NY, NY)
Fabricated walls set on each side of fireplace with gold painted dimensional lettering. Additional branding on desk and street facing window. (St. Regis Hotel: NY, NY)