AMC Upfronts 2025
AMC hosted its annual Upfronts at Spring Studios in NYC, unveiling its 2025–2026 programming lineup to executives, stakeholders, and VIP guests. The event featured custom set builds, a red carpet arrival, and a custom 16' x 40' stage for executive keynotes and a live performance by Janelle Monáe.
Role: Lead Event Producer, Budget management, Venue lead, Fabrication lead, Catering lead
Agency: NVE Experience Agency
Location: NY, NY | April 2025
Fabricated wall with dimensional lettering welcomed guests into main presentation room
Custom welcome desk with inset lighting on surface overhang against slatted wood backwall with dimensional lettering
Step and repeat moment and DJ booth surrounded by lighting towers placed in front of wall.
View of presentation room with custom stage and lighting set along the stage perimeter and step edge. Additionally a lighting bezel was added along the border of the LED screen evoking a "living room" feel to the space.
Tailored floral arrangements set against curated food and beverage.
Wide shot view of presentation room filled with guests waiting for the keynote to commence.